Category: custom product labels
Every business starts somewhere. You won’t have the capital to brand yourself the way multi-million dollar businesses can. Here are some more budget friendly ways to get your business off the ground.
1. Know your brand
This may sound stupid. It’s your brand after all. But you need to think about what you want to convey to the world. Are you a serious brand? Are you modern? Contemporary? What should people feel when they think about your company?
Once you know that, it’s time to design your custom product labels and start sticking them everywhere. Your company should have a clear voice that really comes through with your branding.
2. Use social media to your advantage
You will need a huge social media presence. If you don’t know anything about Facebook, Instagram, Twitter, or Snapchat, it’s time you did some research. A strong online presence will get your company name out there and your product in the hands of consumers.
People like to know the people behind the product. A blog is the perfect place to tell your story and why you created your company. You can also incorporate “How to Guides” and other things into your blog. Become the face of your company and let people behind the scenes.
4. Make customer service number one
One unhappy customer can ruin the reputation of a small business. Make sure your top priority is customer satisfaction. This doesn’t mean that you have to cater to their every whim, but you should try to ensure most people have an enjoyable experience with your business.
Don’t be afraid to respond to negative reviews and offer to make things better. Even if that particular customer doesn’t come back, others will see that you tried to make it right.